From the course: Marketing on Twitter
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Craft a great tweet - Twitter Tutorial
From the course: Marketing on Twitter
Craft a great tweet
- [Instructor] As a business, you'll be balancing tweets that maintain your community and tweets that are promotional in nature. Just as you have a marketing objective for your Twitter account in general, I encourage you to have an objective for each tweet that you publish. In order to achieve that objective, you're going to ask the question, what is the goal? Essentially, what is your tweets objective? A goal might be to drive traffic to your website or to encourage sign-ups for an event. You could even be looking to earn retweets, to expand the reach of your brand. Once that's been identified, you're going to start crafting a great tweet. The key to crafting a great tweet is to first identify the goal. And this is what we've done. What is the objective? This might be including a link to your website or event, along with copy that motivates a click, or it might be asking for a retweet and providing an incentive…
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