From the course: Advertising on Twitter
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Define and target your audience - Twitter Tutorial
From the course: Advertising on Twitter
Define and target your audience
- [Presenter] The Twitter advertising platform is perfect for reaching your customers and creating meaningful ads that connect them with your business. When you use the Twitter ads platform, you've accessed all the information Twitter has on its own users. And with this information, you're able to get your business in front of the right audience, be it a specific interest, age group, language, gender, and the list goes on. This means that when you run an ad campaign, you have the ability to reach that perfect customer. But the first and trickiest part is, do you know who they are? Let's go over how you can target your perfect audience on Twitter and who they may be. I'll use a fictitious brand, Topsy Turvy Cake Design, a local bakery, to help illustrate some of the most popular ways to target users on Twitter. First up is Interest Targeting. Interests connect your ad with people on Twitter who've expressed an…
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