From the course: Advertising on Twitter
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Demographic targeting: Geotargeting - Twitter Tutorial
From the course: Advertising on Twitter
Demographic targeting: Geotargeting
What do you do if you need to get the word out about your business but only to a specific geographic location like a city? Or how about to only users who use Android devices? With Twitter's demographic targeting, you can easily set up campaigns that only appear to those specific demographics. You can configure all these options when creating a campaign or editing an existing one. Let's take a closer look at how to target these specific demographics. All of your targeting will be done within the Twitter Ads Campaign dashboard, and that's the dashboard that you see here now. Currently, I'm in the fictitious account Topsy Turvy Kick Design, and I'm under the Demographic section in the Targeting option. You'll see all this information when you start to create an ad campaign, and Twitter will take you automatically through these steps. So you'll never miss the demographics option. Under this Targeting, I have the option…
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