From the course: Advertising on Twitter
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Device-based targeting - Twitter Tutorial
From the course: Advertising on Twitter
Device-based targeting
- [Instructor] Device based targeting gives you the power to target users based on mobile devices and the operating system that their device runs on. Let's go through how to target users by device or platform. To set up this type of targeting, head to your Twitter Ads dashboard and go ahead and start a new campaign. I'm here on a campaign I've already started for Topsy Turvy Cake Design. In order to target devices or platforms, I'm going to locate the demographics section. Once located I'm going to select the all option, and it's here that I have some different options to target. I can browse or search by device, model or platform. When I select browse for device models, it's here that I can see all the specific devices that I could potentially target. An example of when you might want to target specific devices and not others would be if you have mobile app only available on a device that runs Android. So perhaps I…
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