From the course: Marketing on Twitter
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Establish marketing objectives on Twitter - Twitter Tutorial
From the course: Marketing on Twitter
Establish marketing objectives on Twitter
- [Illustrator] To be successful on Twitter, you really want to identify your core marketing objectives. At a high level, what is it that you're hoping to accomplish by using Twitter? By understanding your objective, you'll be able to quickly identify whether or not your efforts are working. For some brands, Twitter might simply be a customer support hub, a place to respond to customers and engage with their community. Perhaps their goals might be measured more on the qualitative scale. That is to say, you'll have to decide if the quality of your engagements are worth the effort. For other brands, they might be focusing on brand recognition. So they'll spend their efforts and energy building authority in their niche. Perhaps you're looking to drive more sales and to create more traffic to your website. These types of objectives are going to be measured on return on investment. Or you can see if you do have an…
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