From the course: Advertising on Twitter
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Interest targeting - Twitter Tutorial
From the course: Advertising on Twitter
Interest targeting
- [Narrator] Twitter knows what every user is interested in based on what they tweet and the content they interact with on Twitter. With this information, you're able to target users with these specific interests in your Twitter Ads campaigns. You can configure these options when creating a campaign or editing an existing one. Let's head to the Topsy Turvy dashboard to take a closer look. I'm in the Audience Feature section and this is where I'll be selecting the interests that I wish to target. These categories can increase my campaign's reach and will target users interested in any of the categories that I specify. Let's look at some interest categories that Topsy Turvy Design might want to use. In order to get there, I'm going to select into the Audience Features box. It's here that I have the option to browse interests. I can also type in specific interests and key words to see what their popularity is and to add them.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.