From the course: Advertising on Twitter
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Keyword targeting - Twitter Tutorial
From the course: Advertising on Twitter
Keyword targeting
- Have you ever paid attention to the key words that you search for online? Twitter does, and you can use that to your advertising advantage. With keyword targeting and Twitter, your campaigns can get in front of Twitter users who search for a tweet or engage with specific keywords within the platform. You can configure these options when creating a campaign or editing an existing one. First you'll want to head to your ad's dashboard to take a closer look. All of your targeting will be done when you begin to create a campaign. I've started a campaign and I'm currently in the "audience features" section. It's here that I'm able to choose the keywords that I wish to target for my advertising campaign. When I click into the search box underneath "audience features", it's here that I can select the keyword option. Keyword targeting ensures that any users who search for or tweet the words or phrases that I specify, it will…
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