From the course: Marketing on Twitter

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Launch your Twitter ad campaign

Launch your Twitter ad campaign - Twitter Tutorial

From the course: Marketing on Twitter

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Launch your Twitter ad campaign

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- [Instructor] Creating a Twitter advertising campaign can increase your brand awareness and help you reach new customers. There are three main objectives or different types of campaigns that you can run. First is awareness, second is consideration, and third is conversion. Under awareness you can run a reach campaign. This will maximize your ad's reach, making sure that it reaches as many people as possible. Under consideration you have a handful of different campaigns. You can favor video views. You can achieve many app installs. You can focus on engagements. And, lastly, you can focus on building an audience for your account or do a follower campaign. Third is conversion, you're getting people to take actual action. And this is for anyone that has a mobile app. I recommend when you're getting started to do two things. First, build a followers ad campaign. That'll help you grow the followers in your Twitter account.…

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