From the course: Advertising on Twitter
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Review your campaign reports - Twitter Tutorial
From the course: Advertising on Twitter
Review your campaign reports
- [Presenter] How do you know that what you're doing on Twitter is actually working? Well, you have to check out campaign reporting, and that's your analytics. Analyzing the information on your campaign performance is key in understanding how to improve your marketing results in the future. Let's take a look at the main analytics dashboard, and you can find that by heading over to your Twitter ads dashboard, and choosing analytics. From this dropdown, we're going to select account home, and that's the dashboard that is loading here. Now this is going to give you a general snapshot. At the top, we can see that the account we're looking at is Topsy Cake Design. And below that, we're viewing a 28-day summary. Below that, we have our general Tweet impressions for the 28 days, as well as profile visits and followers. So here you can see that we've had a 30% increase in Tweet impressions, that we've decreased our profile visits,…
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