From the course: Advertising on Twitter

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Select your audience: Targeting

Select your audience: Targeting - Twitter Tutorial

From the course: Advertising on Twitter

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Select your audience: Targeting

- [Instructor] The targeting section is where you'll be choosing the audience that you wish to have your ad campaign showed to. You'll get to this section in the Twitter Ads dashboard and it'll be the next step after setting up your ad group details. It's here that I want to find my target audience for my campaign. The first section at the top titled your audiences is where you can apply targeting criteria from a previously saved audience. If I click into that box, I can see the different audiences that Twitter is talking about. If you have any previously created audiences, this is where you can add them currently. I'm going to go ahead and create a brand new audience. The first section here is demographics. It's here that I get to narrow down my audience based off of specific characteristics. First is gender and for this ad, I'll keep it open to both. Next is age, and I'm going to select age range 25 and up. After that…

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