From the course: Advertising on Twitter
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Set up budgets - Twitter Tutorial
From the course: Advertising on Twitter
Set up budgets
- [Instructor] Let's talk money. There are two types of budgets that you can set up for every ad campaign you create. That's a daily budget and the total budget. These are how you manage how much you spend each day and how much you wish to spend for the entire campaign's life cycle. Note that the total budget is set for each campaign separately, it is not for all your campaigns and it's also an optional feature. Let's take a closer look at the sample campaign I've set up for Topsy Turvy Cake Design. If you're new to Twitter Ads, I highly encourage you set up a total budget. It's a great fail safe to ensure that the campaign will stop running once the budget has been reached. If I set a total budget for $100, that means that this campaign will never exceed the $100 during the lifetime of this campaign, even if it has not reached the end date that I have set. For the daily budget this is where I'll set how much I want…