From the course: Advertising on Twitter

Set up a campaign - Twitter Tutorial

From the course: Advertising on Twitter

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Set up a campaign

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- [Instructor] The first step to begin advertising on Twitter is to set up your campaign. All of this will take place on your Twitter ads dashboard, and that's where I am right now. I'm in the dashboard for Topsy Turvy Cake Design. When on the dashboard, you'll always see the campaign options detailed. For example, I'm going to choose the website clicks or conversions objective for my campaign. This objective will helpfully drive more traffic to my website, as well as encourage those users to take a specific action. That action or conversion could be buying a product or signing up for an email newsletter. The other objectives are set up similar. So what you learn from this example, you'll be able to apply to others. Let's dive in. I'm going to select Website clicks or conversions. And this is where I'm going to walk through the various steps to create the specifics of my campaign. The first thing I'm going to do is give my campaign a name. I recommend being as specific as possible, so when you're running multiple campaigns you can easily identify them from your list. Once you settle on a name, try to stick to that naming convention for all future campaigns. In this example, Topsy Turvy has a free ebook on DIY cake design. The goal is to drive traffic to the landing page for the ebook and capture email addresses of those interested. So I'll name this campaign DIY Ebook Campaign. With that campaign name entered, next, we're going to go and add a funding source. This is already set up, but you may be prompted to enter in your own payment information. This is basically is how Twitter is going to bill you. Below that, we have our budget. First, we have a daily budget, and then we also have the option of a total budget. It's here that you can select whether you want to run daily budget or have a total budget, and this really depends on your preferences. It typically won't affect your campaigns. With a total budget, you do have a bit more piece of mind knowing that your campaign won't exceed a specific amount. And you can also set up both a daily budget and a total budget. I'm going to set a total budget of $100, and a daily budget of five. Notice that you can start really small when advertising on Twitter, and then scale your efforts as you get more comfortable advertising. The last section allows me to choose when I want my campaign to run. The first option is to start immediately, and to run continuously. This is where setting a total campaign budget would be wise, so you ensure that you don't exceed your budget. And then there is the option to set a start and end date. And this is always my personal preference. I'm going to go ahead and select a start date of January 22nd. And then an end date of February 22nd. Notice to the right that I can set specific times for the start and end date as well. Using the DIY ebook as an example, I could set the start and end date around the time of the launch. Or even prior to a launch. So you can be really strategic for when you want to run these campaigns. Below that, there is an advanced option. And this is Pacing. With standard pacing, Twitter will attempt to show my ads evenly throughout the entire day. And with Accelerated, they'll stack my ads, showing them as often as possible, starting at the specific time that you set. You'd use a second option if you're running a time-constrained campaign centered around, for example, a sporting event. I'm going to keep Standard selected. Once that's set up and looking good, I'm going to select Next. In doing so, that'll bring me to the next portion of setting up an ad campaign on Twitter. And the Next button is just at the top-right. If you're not quite ready to move on, you can always save this for later and come back to the ad campaign. Setting up the campaign in Twitter is creating the backbone for your promotions. Be sure to take your time in choosing an objective and getting all of your details in order.

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