From the course: Advertising on Twitter
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Set your bid and budget - Twitter Tutorial
From the course: Advertising on Twitter
Set your bid and budget
- [Instructor] It's in the ad group section where you will set up your bids for your campaign. Deciding how much to budget for your advertising campaigns can be a struggle. On one hand, you want to run an effective campaign and have your target audience see your ad. But on the other hand, you don't necessarily want to break the bank, especially if your ad still needs work. In this ad group setup section, you have the bid type. This is where you are going to set the type of bid that you want for the campaign. And you also have the opportunity to set a total ad group budget. Let's start at the top and take a closer look. You'll see that this section comes next after setting up your campaign. And you can always see where you're at by looking at the menu at the left of the screen. At the top, we have the ad group name. This comes in handy when you have multiple ad sets targeting different groups. Being specific with the name…
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