From the course: Marketing on Twitter
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Track the success of your tweets - Twitter Tutorial
From the course: Marketing on Twitter
Track the success of your tweets
- [Instructor] Measuring your success is an important part of your Twitter strategy. As a business, you're likely interested in more than just how many followers you've acquired and you're actually able to see some additional factors like the success of your tweets and how they're performing. Let's take a closer look at how we can track the success of an individual tweet. Right now I'm on the profile for Topsy Cake Design. And what I'm going to do is simply select the tweet that I'm interested in looking at further. All I have to do is simply select the tweet itself. If I scroll down, there's this option to view tweet activity. Clicking in there pops up the dialog box for tweet analytics. So up at the top, I can see the specific tweet. And below that I can see the number of impressions and the total engagements for this tweet on Twitter. Here we can see that this tweet received 507 unique impressions. So that's the…
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