From the course: Advertising on Twitter

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Twitter Ad campaign types

Twitter Ad campaign types - Twitter Tutorial

From the course: Advertising on Twitter

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Twitter Ad campaign types

- What types of Twitter ad campaigns can you run for your business and why? Let's get you really clear on what objectives will be perfect for your business and reaching your marketing goals. We're going to go over the different types of campaign objectives that you can create in Twitter. Currently, there are five objectives that you can create. And the first campaign is awareness. This is going to allow you to promote specific tweets that maximize your reach and raise awareness for your brand's message. This is a great opportunity if you have something important that you're saying in the tweet. The fact that you can actually pay to promote it for it to show up in front of your targeted audience is extremely powerful. Next is tweet engagements. This is to get more people talking about your business. It's very similar to the awareness campaign objective but it's here that you're going to prioritize engagement. Research…

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