From the course: Advertising on Twitter
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Video activity - Twitter Tutorial
From the course: Advertising on Twitter
Video activity
- [Instructor] Video is becoming a key component on every social network, especially Twitter. Twitter's making it easier for advertisers to utilize video and to track the results. The video activity section found in your Twitter ads dashboard is located under the analytics menu. If you choose from the drop down option, you're going to choose video activity, and that's the dashboard that you see here. It's similar to the home dashboard, where basically you see a snapshot of all the video activity. Notice that we are viewing the last 28 days, and because we don't have any video content in our tweets, nothing is showing up. But if you are using video, this is the place to go to see all those analytics. The first thing to do is to select your date range to see whether you want to view seven days, 28 days, or a custom date range. You also have the ability to export this data and that's the option to the right. Because we…
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