From the course: Marketing on Twitter
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Write your Twitter bio - Twitter Tutorial
From the course: Marketing on Twitter
Write your Twitter bio
- [Instructor] Alongside a high quality header image and profile photo, should be a clear concise bio that describes your brand. Your Twitter bio is visible on your profile page, and when a user clicks on your handle for more information, it's what they see first. It's your chance to share a message that inspires people to follow or engage with your brand on Twitter. A Twitter bio is short, around 160 characters short. I typically tell people to think of your company's bio like an elevator pitch, but in the case of Twitter, an elevator pitch is even too long. What you need is a pitch you give when someone is already stepping off the elevator and the doors are closing behind you. What's the most important thing that a person needs to know? Typically, you want to tell someone your unique selling point, why you're qualified and how to find you or a call to action, and you want to stand out from the crowd. You're going to add…
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