From the course: UX Design: 2 Analyzing User Data
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Build an experience map
From the course: UX Design: 2 Analyzing User Data
Build an experience map
- [Instructor] The experience map-making process, is very similar to affinity diagramming. It starts the same way, but then adds the dimension of time to make it clear how users' tasks progress. Everyone who attended a visit, brings their visit notes. They copy each observation from their notebooks onto a sticky note. Offices tend to have more yellow stickies than other colors. So use those for observations. Observations normally fall into one of the following categories. Direct Quotes, which is what the user said. Most yellow stickies on the wall should be direct quotes when you're finished. They are the most powerful kind of data you can share. Then, there are User Goals, what users said they were trying to achieve. Also, User Actions, observations of how they went through achieving what they wanted to. And Pain Points, things that stopped them from doing what they wanted. Start by putting a large sheet of paper up on the wall, so that you can move the map later. I'd suggest using…
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