From the course: UX Design: 3 Creating Personas
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Create assumption personas
From the course: UX Design: 3 Creating Personas
Create assumption personas
- [Instructor] At this point in your design process, you might not have a large amount of data about your users, however, you can still build personas based on a combination of the data that you do have, and some assumptions that you make about your user base. The important thing, is to make the assumptions clear, and to talk them through with other team members, this helps you reality-check your assumptions, and then follow up with more data collecting activities, to flush out your assumptions later. The important thing, is to note which persona attributes are based on assumptions. Later on, when we recruit users for usability testing based on these persona descriptions, it will give us an opportunity to test our assumptions, and work out whether our personas need to be tweaked at all. This way, you always have a working model of your personas, and you make small course corrections over time, as you learn more about your users' needs. It's worth mentioning here that personas aren't…
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