From the course: UX Design: 3 Creating Personas

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Data-driven personas are more believable

Data-driven personas are more believable

From the course: UX Design: 3 Creating Personas

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Data-driven personas are more believable

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- [Instructor] You may find that assumption personas are sufficient for your needs on a shorter development job. But if you're likely to be building software for the same users over a period of time having a set of database personas really helps to keep the team focused on who they're building for. This in turn, keeps the user interface focused and makes your users happy. By data based, I mean that every statement on your persona descriptions is backed up by data points and you have additional back up data points that cover other activities your persona may perform and interests they may have. The additional data backing up each of your persona statements, makes the personas much more believable. And also, much more defensible. If someone on the team questions where the customers really do behave a certain way, you'll be able to use your data driven personas to verify that you're heading in the right direction. Typically this is also the time when your personas graduate from being…

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