From the course: UX Design: 3 Creating Personas
Join today to access over 22,600 courses taught by industry experts.
Elastic vs. concrete users
From the course: UX Design: 3 Creating Personas
Elastic vs. concrete users
- [Narrator] If you asked everyone on the team to think of the color blue, and then showed each of them a selection of Pantone color swatches, how many of them do you think would choose the same swatch? It's the same thing when we ask the team to think about the user. Each of them has a different picture of who the user is. If you're lucky, it's the last customer they saw. If you're unlucky, it's more likely to be the generic "my mom." When you build software, that user description gets stretched in many directions. Sometimes, someone on the team suggests that the user is experienced. Sometimes, they aren't. Sometimes, they're older. Sometimes, they're just out of college. The result is a product that aims at different users at different points in the interaction. Real users aren't made of elastic. They find it hard to cope with our schizophrenic interfaces. Personas let the whole team get on the same page. By creating an explicit persona, you make the concept of "the user" concrete…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.