is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation is no longer available for individual subscribers. Please go to LinkedIn Learning to access your account if you moved or to sign up for a new account. For additional support, reach out to

Gather the pain points

Gather the pain points: UX Design: 2 Analyzing User Data
Gather the pain points: UX Design: 2 Analyzing User Data

An experience map or customer journey map highlights the areas of the current process that cause issues for your users, otherwise known as pain points. Learn how to work as a team to pull out the most important pain point issues by dot voting on the experience map observation data. You will use these pain points to determine the goals for the project.

Resume Transcript Auto-Scroll
Skill Level Intermediate
30m 25s
Show More Show Less
Skills covered in this course
Web User Experience Web Design Web Foundations

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.