From the course: UX Design: 2 Analyzing User Data

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Gather the pain points

Gather the pain points

From the course: UX Design: 2 Analyzing User Data

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Gather the pain points

- [Narrator] With all the observation data sorted into columns in the experience map, it's pretty easy to identify the areas of the current interaction that are causing problems for users, the pain points. The best way to extract pain points from an experience map, is to get the people who created the map to dot vote. Dot voting involves giving every team member a small number of sticky dots, say five or six dots each. Team members can choose where to put the dots. They can put them all on one issue if they think it's really important, or split the dots over a couple of different issues, or place one dot each on several different issues. Everyone dot votes at the same time. Because they were the people who created it, their familiarity with the experience map, let's them quickly identify the top issue areas. What you'll find is that some observations get many sticky dots, others get a few, and some get none at all. Now, you copy out the issues from the experience map to a clean sheet…

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