From the course: UX Design: 3 Creating Personas
Join today to access over 22,600 courses taught by industry experts.
Maintain a persona data file
From the course: UX Design: 3 Creating Personas
Maintain a persona data file
- [Instructor] Storing all the information you find about your target Persona's needn't be difficult. You can keep it all in a single document, adding to it over time as you gather more data. Split the document into sections, such as Attributes, Goals, Scenarios of use, and Background information. Add new data to it as you find it. And include references to the source of each piece of information, whether it's site visits, or usability test results, URL's to online articles, or links to other company research documents. Here's the really important point about persona data files. Don't share them with anyone. Instead, share the information they contain, and do that in easily consumable chunks, such as posters or summary documents. To clarify what I mean by this, I will use an analogy that Jared Spool from UIE, adopted awhile back. There's a big difference between going on vacation, and seeing someone's vacation photos. You get an idea of the vacation from the photos, but you don't…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.