From the course: UX Design: 2 Analyzing User Data
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Observe users
- [Instructor] Unfortunately, users aren't very good at vocalizing their tasks, and they've often become so worn down by the annoyances they face that they don't realize there could be an alternative. So, if you directly ask users what you should fix, or worse still, how you should fix it, they'll give you answers that are incomplete and don't touch on the root cause of the problem. Instead, go and watch them. Yes, it's that simple. Going on just a few site visits shows you the real pain that users face everyday. There are however some guiding principles to follow so that you get the most out of your visits. First, work out who you care about. Who is your target user? You need a well-defined user in order to have a well-defined product. Now, arrange to visit some people who match your target user profile. You must visit them in the place where they perform the activity you care about. You'll need to arrange at least three different visits for each target user type you uncover. You…
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