From the course: UX Design: 2 Analyzing User Data
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Set goals
- [Voiceover] Once you have a list of Pain Points, it's relatively easy to rewrite each one as a goal simply by inverting it. List the benefit the users would get from your product if you fix the Pain Point. Then turn that description into a goal. For instance, you might've identified a Pain Point around entering complex user data on a mobile device. The benefit of fixing this problem is to reduce the frustration and number of errors around mobile data entry. Your goal might either be to reduce the need to enter complex data on a mobile device, or to find an alternative and more efficient and satisfying way to enter data. For instance, by using voice recognition. You already prioritized and merged the Pain Points from a user perspective. Now, you need to do the same thing again with your goals. But this time, also introducing a business perspective. This allows you to balance user need with business need in the solutions you design later on. Now it's time to go through the list of…
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