From the course: UX Design: 3 Creating Personas
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The benefits of personas
From the course: UX Design: 3 Creating Personas
The benefits of personas
- [Instructor] Personas give everyone on the team a common vocabulary for describing the users you will design and develop for. As a result, decision making is easier and the resulting product is more focused. By common vocabulary I mean that team members can use the personas name as a kind of short hand to describe a set of attributes, desires, and behaviors. The attributes, desires, and behaviors are well enough defined that by using the personas name everyone in the conversation immediately knows how that persona might respond to the interface you're developing. In fact, it's a sign that your personas are successful when team members start using the personas names in their everyday conversations about the product. For instance, saying, "Yes, George would want it to behave like that," or, "No, Jesse wouldn't expect "to see that type of interaction here." Having clearly stated persona attributes also helps in decision making. You might be wondering how important each of a set of new…
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