From the course: The Power of PreViz Using Video

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Headlines of the future

Headlines of the future

So I'm excited to tell you about this amazing kind of trick that someone told me once. And I was in a workshop and we did this exercise. This exercise you could do on anything you're working on now. On any project. Now imagine you've just determined what you're going to build. And in fact, it could even be before. But I want you to think about headlines of the future. Fictional headlines of the future. Now sit back. Think about how succinct headlines are. Turns out about 80% of people read the headlines anyway. Now, sit back and think about the project, think about the innovation, the campaign, what you're working on right now. And I challenge you to think about this, if your, now fill in the blank, project, story, campaign was wildly successful. What would they say about it? Now, think about who wrote it, think about when it was written, and think about why does it matter? Spend a few moments and think about those three things, and write, start to write headlines of the future. Let…

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