From the course: Multi-Platform Video Producing
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Accessibility
- Accessibility is absolutely key for getting your story to the widest possible audience. Think about this. 360 million people worldwide have hearing loss and another 285 million are visually impaired. And of course most folks on the planet are not necessarily fluent in your native language. So are you missing these market segments because they can't access your content, or when they do it's not really optimized for their needs? No problem, you can make your content accessible. But this requires a little planning for audio description, captioning and translations in your workflow. So let's start with captioning. One of the new trends emerging on internet delivered content is offering captions for everyone. Many social medial streams will serve up the content automatically with captions as long as you set it up that way when you're uploading. And then the view can click the content to watch and listen without the captions if they want. So captioning is essential to fit into your…
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