From the course: Online Video Content Strategy
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Analyzing and measuring success
From the course: Online Video Content Strategy
Analyzing and measuring success
- Sometimes it's difficult for people to understand whether a video has been successful or not. Usually this is because people are measuring what we call vanity metrics in the forms of views, likes, shares, subscribers, followers, things of that nature without determining whether that adds up to a real legitimate goal that they have for their video that accomplishes something very specific. Is this video intended to drive more traffic to your website? Is this video intended to make direct sales? Is it to qualify your audience or generate leads? What is it you really want to happen because you've made this video? It's a question that a lot of people don't consider because again, they're chasing the vanity metrics. For a lot of people, the KPIs, key performance indicators, that make a video successful are those views, likes, shares, whether they drove subscribers or followers, those type of things. I understand why people choose to measure in that way. It's because it's the way that…
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