From the course: Social Media Video Strategy: Weekly Bites
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Best practices for live video - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Best practices for live video
- Live video is popular and exciting, so time to dive in, right? Well, not so fast. Even though it may seem like an off-the-cuff practice, it's very important to be organized, rehearsed and ready for anything if you want to represent your brand in the most valuable, authentic and engaging way possible. That said, realize that live video is very different than traditional video, and that's a good thing! Polished brand videos already represent a huge part of the social media marketplace, and live videos aren't here to compete with those. Rather, it's the human interactive qualities that make it different and special. So yes, do plan, but don't overproduce. So how exactly do you plan? Well, I'd like to break things down into five basic considerations: theme, purpose, structure, substance and style. Let's start with theme and purpose. This just means your video should have a well-defined main subject and you should…
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