From the course: Freelance Work Strategies for Video and Motion Graphics Creators

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Brand essentials: Website, resume, demo reel

Brand essentials: Website, resume, demo reel

From the course: Freelance Work Strategies for Video and Motion Graphics Creators

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Brand essentials: Website, resume, demo reel

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- [Instructor] Let's talk about your brand essentials, the way you communicate with the world, so that includes your website, your resume, your demo reel, your logo, your business cards, all of those things. Whatever you're working on that communicates your brand, you do want to capture your vision and values, that why that we talked about. You do wanna convey what it is that you do. You wanna choose something that works in vertical and horizontal lockups, things that work across different social media because all the sizes are different. You don't wanna be overly clever and you don't wanna use all the same colors and styles that everybody else is using right now. So let's talk about some of the key elements of your brand. Logo, people always ask me, "Do I need a logo?" And I say, "Well, yes and no." Yes, if you're a graphic designer because I think that's really the world that you're in and so I think it's important to have a logo and especially if you put some real thought in the…

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