From the course: Getting Started with Live Streaming

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Building your brand

Building your brand

From the course: Getting Started with Live Streaming

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Building your brand

(upbeat music) - Live streaming is an interactive way to boost your personal brand. While only 33% of modern customers trust what a company says about itself, a shocking 90% claim they're more inclined to trust a recommendation from a well-built personal brand. So when you communicate directly with customers by means of live streaming, you do some important things. You send trust signals, provide solutions, and humanize your brand. You do these things because of the following features. Every social network has a live streaming feature and gives you access to a larger audience. You're not only providing information. You're being creative and personable as well. Live streaming means two-way communication thanks to comments and emojis. By setting up on popular platforms, there's no shortage of viewer opportunities. You can start streaming for next to nothing, and every cent you put into production delivers a noticeable…

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