From the course: How to Build a Following Online
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Building your brand
- [Ash] All right, partner, it's time we talk about branding. (whipping) (horse neighing) Oh, sorry. Not that kind of branding. (air whooshing) You see, the first step to building your online following is to make sure you've got your brand on point. Being clear and specific about your brand will help you in the long run because already having a unified, cohesive voice will help keep your online presence consistent. This is key to attracting and maintaining followers. (air whooshing) For example, when I started my first YouTube channel, Laugh Stash TV, I was all over the place. I had cooking shows, comedy sketches, parodies, blogs, and interviews. This made it hard for anyone to be a fan of just Laugh Stash TV, as the content was too varied, and the voice of the channel was inconsistent from video to video. (air whooshing) However, in 2020, I started a new YouTube channel called Film it Yourself. And on that channel,…
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