From the course: Social Media Video for Business and Marketing

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Close the deal with a product video

Close the deal with a product video

From the course: Social Media Video for Business and Marketing

Start my 1-month free trial

Close the deal with a product video

- If you want your audience to buy your product, a few things usually need to happen. They need to learn about your product, connect to your product, gain trust and confidence in your brand, and they need to feel like they're getting a good deal. A great product video can help you achieve all of this. A great product video shows customers how the product solves their problems, and convinces them that they must have it. In short, product videos are deal closers, and for that reason, product videos are often positioned in the decision portion of the marketing funnel where conversions happen. At this stage, your audience is already product aware and probably knows about your competitors, so the product video is where you can set yourself apart. You've got to conduct very good research about your target audience to determine the pain points that exist and then tailor the video around the solution to these problems. Focus on specific solutions rather than distilling a laundry list of…

Contents