From the course: Corporate Video Essentials: Preproduction
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Completing a creative brief
From the course: Corporate Video Essentials: Preproduction
Completing a creative brief
- So a creative brief is really important, because this defines the look and feel, the flavor, the point of view, all of the sort of creative components of your project. One of the things I like to include in a creative brief is the goal of the project. And I like to also mention what platform or platforms people are going to view the project on. Are they going to see it on a big screen at a live event? Are they going to watch it on their mobile phone? Is it going to be part of a training component? All these things can form the creative brief. I also like to have a target length of time. I like to have a rough idea of the target delivery schedule. I like to include some of the key characters. Maybe there's some main characters at the organization that we're going to be interviewing, or that we're going to be featuring. Perhaps there are some key products or services that we need to be sure we include. Maybe we also want to…
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