From the course: Social Media Video Strategy: Weekly Bites

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Conducting professional interviews

Conducting professional interviews

- Interviews are a great way to engage audiences on social media. People love learning from industry experts and the influencers they follow. And by having real valuable conversations with interesting thought leaders, you'll not only energize your own viewers, but you'll also attract new people to your brand, who otherwise may not know you. Interviews can come in all forms. There are solo interviews in a traditional sit down format. There are fireside chats where you and the interview subject have a more organic style of conversation. There's the walk and talk interview, which might be a solution when you can't nail down your subject for something more formal. And there's also the Skype format interview if you can't meet in person. Each of these interview types produces a different sort of feeling and tone, and each can be pre-recorded or live. So think about how your audience might respond to each approach.…

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