From the course: Social Media Video for Business and Marketing

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Craft your rally cry with a brand anthem video

Craft your rally cry with a brand anthem video

From the course: Social Media Video for Business and Marketing

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Craft your rally cry with a brand anthem video

- The brand anthem is a video that rallies around a unified message: to sell who you are, not what you make. It transcends the product and showcases the brand's values, mission, and philosophy, and connects directly with the audience on an emotional level. And when people are impacted emotionally, they're more likely remember the brand, embrace the cause, and take action. Why is this important? Well, in recent years, a brand's values have become as meaningful to people as what it sells. By featuring those values through creative, authentic storytelling, and focusing on the consumer's experience, you help build a strong relationship with that brand. The brand anthem is classic top of-funnel content meant to create brand awareness and build the base. But successful brand anthems are engaging and shareable and quickly convert passive consumers to brand advocates. So they're effective in multiple parts of the funnel. And because brand anthems communicate values and not products or…

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