From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

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Creating a consistent look from site to media player

Creating a consistent look from site to media player

- One thing that's going to be very important is that you have a consistent look from the website to the media player. You want that content to really tie together. With Photofocus, we've consistently used orange throughout our website's history. Now, we're in the process of simplifying our logo and our identity, going to a more monochromatic logo, as opposed to the multicolor one we've used before. So, our old logo will still pop up from time to time. Like many providers, it's difficult to switch everything all at once. But you'll notice in our audio podcast series, we've been very consistent. We have our simple show artwork that's embedded into every single show. On social media and in our blog post, we've also started using artwork that's more localized to each show. You'll see that we produce five different shows a month. And we've even integrated a more common hashtag to help people discover the shows. We have our Question and Answer Show. Our Business Show. Our show about…

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