Creating high-engagement video content

- Video is a powerful tool and can impact business results when you know how to use it. Many individuals and marketing teams want to try video, but first, they need to be equipped with the tools for success. One great tool is body language, projecting confidence and comfort on camera can really help sell your message. (upbeat music) Other great strategies to master are how to post and the call to action. This can improve lead generation. And finally, I'll give you the secret behind viral videos and how to measure success. Throughout this course, I'll be sharing real examples of best-in-class video. By the end, you will have the ability to execute a powerful and engaging video strategy. Hi, my name is Nina Blankenship and I work for LinkedIn and create video content strategies for our corporate customers and I personally post videos from my LinkedIn.com profile. Join me in my LinkedIn Learning course and gain the confidence to create high-engagement videos to post from your individual profile or LinkedIn company page. When you know what content strategies work best, all you have to do is execute to see great results.