From the course: Social Media Video Strategy: Weekly Bites

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Creating a personal brand

Creating a personal brand - Premiere Pro Tutorial

From the course: Social Media Video Strategy: Weekly Bites

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Creating a personal brand

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- One of the most important parts of successfully launching a creative campaign is building your brand. Whether you're building a personal brand or representing an existing business, clear and consistent branding is essential. In this video, we'll talk about building a personal brand. Personal branding is all about defining exactly who you are and how you want to present yourself. It's your image, your reputation, your promise to your audience. Personal branding encompasses everything from the voice you use, your style, the way you structure your content, your colors, logos, and fonts, the frequency and method of your delivery, and more. Each component of your personal brand should be deliberate, thoughtful, and consistent. Let's start talking about the visuals. When designing your look and feel, you need to lay the proper foundation perfectly represent your brand. It's a great idea to create templates so that you'll be able to easily duplicate or tweak various design elements for any…

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