From the course: Video Strategies for High Engagement

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Creating and using unique hashtags

Creating and using unique hashtags

From the course: Video Strategies for High Engagement

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Creating and using unique hashtags

- Did you know that you can and should create unique hashtags for video posts? Adding hashtags is a great way to track engagement on your posts. I'd recommend using several hashtags and creating new ones for each video campaign. Every video strategy should include a unique hashtag with the goal of getting viral engagement. When you post with your unique hashtag, the post is shared. The likes that the video gets from the shared posts are trackable through that hashtag. Let's take a look at how you find out if your hashtag is available. Go to LinkedIn.com and in the search bar, type in #companyname2020, then click on Content. If no results are found, then you can start using this unique hashtag in your posts. I'd recommend using multiple hashtags: A company hashtag, example, #LinkedIn, and then another hashtag, #CompanyName2020, for a specific video campaign. Now let's take a look at a real-world example,…

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