From the course: Live Video Streaming: Essential Skills

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Defining your metrics requirements before you go live

Defining your metrics requirements before you go live

From the course: Live Video Streaming: Essential Skills

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Defining your metrics requirements before you go live

- If you're a marketing, advertising, or communications professional, measuring impact in determining ROI is demanded of you. Long gone are the days when media impressions and Nielsen numbers are king. Today it's all about analytics, and with webcasts, capturing metrics and forming actionable insights is just as much part of the program as the show itself. When I started providing webcasting services over a decade ago, I was always thinking about how we could determine ROI. Then it was a much more expensive proposition than it is today, and we had to create strategies to capture the data we were looking for. Today analytics platforms have evolved to become much more augmented. The grunt work of crunching numbers has decreased significantly. However, with today's advancements, you still need to have a strategy of what you want to measure and create a clear definition of success. Even with webcasting becoming more affordable, it's still an expense, and the buyer, whether it's your…

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