From the course: Live Video Streaming: Essential Skills
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Developing the messages to drive engagement
From the course: Live Video Streaming: Essential Skills
Developing the messages to drive engagement
- We touched on promoting your webcast to drive viewership, earlier in the course. Now, let's cover specific message development to connect with your targets. Marketers, advertisers, and communicators watching this know the importance of a strong, concise, and targeted message, and how it can move people to act. When developing webcast promotional messages, the fundamentals are the same. It doesn't matter whether you're streaming a product launch to consumers, pitching a press event to a reporter, or selling your internal colleagues to join a company-wide address online. You need to put your Mad Men hat on to provide the hooks to draw the viewer in. These can come in the form of catchy headlines in copy, eye-catching images, or a compelling invite design. We've even created 15 and 30 second one-click video ads, with a personal invite to join a webcast. You need a hook to convince the viewer to give up their time, and watch the show. As always, the subject matter, and the target…
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