From the course: Producing Screencast Videos on a Mac

Distribution outlets for screencasting

From the course: Producing Screencast Videos on a Mac

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Distribution outlets for screencasting

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- Once you've made a screencast it's easier than ever to share it. That's because sharing a video online has become very popular. Obviously, platforms like YouTube or Vimeo are great choices. And depending upon your needs, you should look at each. YouTube is perfect for reaching a broad audience if you're targeting consumers. However, tools like Vimeo or other platforms that are paid services give you more control over privacy. Letting you lock the content to specific domains, and blocking it from general search. If you're going to be doing work for a corporation for example, Vimeo is a much better option because you don't have to worry about ads popping up, or your content appearing in broad searches and easily being redistributed to other people that you didn't intend to see it. Additionally, non streaming options are also quite viable. We continue to see podcasts growing in popularity. Particularly as you try to reach other parts of the world where maybe streaming access is limited the option to offer downloads is really important. And it's not just for countries with poor internet. There are many people that find themselves having different quality of internet access throughout the day. The use of podcast, or progressive downloads, is incredibly important. For example, someone might have great internet at work and then hop on a subway where they don't have internet. Or maybe they can get great internet at the cafe in the morning, but when they go home at night they don't have a broadband connection. And getting high quality video content is frustrating. Taking advantage of a progressive download service, like a podcast, is a great way to reach a broader audience. Additionally, this type of content can be used all over the place. I find myself giving zoom meetings or webinars where I need to play back prerecorded content. That's ready to go and shows multiple steps in a highly condensed format. Or you might find yourself giving a presentation. Tools like PowerPoint and Keynote easily allow you to drop in video these days. So a product demonstration, or tutorial can be inserted into your live demo, quite simply. These days, the ability to put video is just about everywhere. From social media, to the web, to playback on all sorts of devices. It's easier than ever to take a video file and reach a broad audience. So these days, when you want to know, what can I do with a screencast? The answer is just about anything you want.

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