From the course: Social Media Video Strategy: Weekly Bites

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Editing dynamic interview footage

Editing dynamic interview footage

- After you conduct an interview for social media, you'll want to put it together so that it results in the best, most engaging experience for your audience. Now obviously if you recorded a live interview, you might be mostly off the hook if you're just going to leave the video intact. But for most pre-recorded interviews, you should edit and enhance it for your viewers. The first thing you should do is watch the entire interview and try your best to view it from the perspective of your target audience. What are the most interesting parts? The most emotional parts? Which points will your viewers connect the most deeply with? Take notes, and notate time codes so you can easily retrieve the best moments. Or what I usually do is bring the interview into my editing software and place markers at each sound bite I like. Take a look at this interview in Premiere Pro. I've got markers extended over each sound bite, this allows…

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