From the course: Online Video Content Strategy
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Evergreen video content
- Evergreen content is content that's always valuable and it's not necessarily going to become more stale over time. Now, this might seem like a little odd to you just because you'd think that a video that's been around for two or three years can't possibly be relevant anymore, but there are plenty of examples where this just isn't true. Tutorials and product reviews are a great example of this. With product reviews, you'd probably think that when a new product comes out, why is the old one still relevant? Well, if it goes down in price and there are plenty of people who still want to buy it at a discount or that are currently using it, then that would, you know, justify the reason for that video still being relevant even a year or two later. Laptop reviews are a great example of this. There are people who buy an out of date laptop, or buy something used or something refurbished because it means that's within their budget. And that old technology is still good enough for their…
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