From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

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Final thoughts

Final thoughts

- My name's Rich Harrington, and I hope you enjoyed this detailed look at how to better extend the reach of your content. The concept of hypersyndication is not a new one, it's really the act of pulling together lots of different technologies into your publishing plan. The goal here is at the center, you have your website, or your network, but then, by employing many different options from blogs to social media to RSS feeds to mobile devices, you can get the content out to more places. What's important here is that you build a strong network, and that you leverage different parts. Different components of your network will reach different people in your audience, but once you start reaching those people, think of it like a cocktail party or a reception: it's not just enough to be there; you need to engage those people in conversation. If you just go and stand in the corner with your glass of wine, you won't actually get a lot of business done. What becomes important is that you're an…

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