From the course: Getting Started with Live Streaming

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From the course: Getting Started with Live Streaming

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(upbeat music) - Live streaming can be used for a multitude of functions from brand building to training, to events to community building. It's an interactive and relevant skill that drives both views and engagement and allows you to streamline your message. So it's important to understand the advantages of each social media platform and where your audience consumes content online. More importantly make sure you have the basic gear to produce high quality audio and video. People can forgive mediocre video quality. But if the sound is low or distorted, viewers are quickly going to click next. Lastly, make time to promote your live stream. If people don't know, they won't go. Every live event provides a huge opportunity to increase your brand's awareness and engage your target audience. So if you want to build and grow a loyal community you cannot afford to ignore pre-promotion. Thanks so much for watching. I hope this…

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