From the course: Online Video Content Strategy
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How do I stand out in a saturated market?
From the course: Online Video Content Strategy
How do I stand out in a saturated market?
- One of the biggest challenges for online content creators is market saturation and standing out. I know that this can feel like an uphill battle. You probably feel like there are a million people doing whatever it is you're doing. There are a couple of things that you need to keep in mind here. One, you only need to care about being in the top of the market if it all possible. It doesn't matter how many people are doing something. What matters is being one of the few people who does it very well. You want to be in that top 20%. That being said, you also could just decide to differentiate yourself from the majority of the market. There are a couple of ways you can do this. You could focus on some kind of specific, unique value proposition that's based on your strengths and your personality, or you can go ahead and you can get into a narrow niche of the market. You can get very specific and granular about what aspect of the market your content is going to address. I'll give you a…
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