From the course: Live Video Streaming: Essential Skills
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Identifying the right tools and partners to deliver
From the course: Live Video Streaming: Essential Skills
Identifying the right tools and partners to deliver
- Now that we've covered the varying levels of webcast production equipment and hardware and software options, let's talk about identifying the right tools, and if needed, the right partners to deliver. Like any marketing, advertising, and communications project, your objectives, schedule, and budget will drive your scope. As I say with many clients, we can do just about anything. It's just time and money. There's a measure of truth to that, but it also serves as a way to bring the scope of a project back to reality. There's always limited time and budget constraints. It's the reality we're working in. So that's where you need to find a balance with your goals. Livestreaming is no different than any project in that sense. If you have the time and money, you're more likely to hire a pro, a vendor that, say, has all the bells and whistles. If you don't have a lot of prep time on your own, a pro vendor can likely deliver a more complex show if you have the dollars to spend. But what…
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